1% Better

Of all the things I took away from Don Giannatti's Tabletop Product Photography workshop this weekend, and there were many, the one that struck me most was:

Every month in business, do 1 percent better.

Let that sink in for a moment.

Ideally, you want that 1% to cover every aspect of your business (quality of your product/service, money you earn, marketing, social media, website, number of jobs you book, etc.). All of it is a lot, but it's only one percent a month which means you don't have to make huge changes, just consistent incremental improvements.

In a year's time, you'll be 12% better than last year. That's pretty significant.

Consider the Olympics where a one percent distinction can be the difference between a gold and silver medal, or between being on the medal podium or not.

One percent can be huge.

Thank you, Don Giannatti, for how you phrased this concept!

I have been improving over time, but there are areas that have fallen by the wayside. Those neglected areas have value too, but they often feel overwhelming. 1% feels manageable.

I'm in.


3 years ago on TTaT: Gettin' My Groove On... (vol. ii)