Worth Every Penny

51. Worth Every Penny: How to Charge What You're Worth When Everyone Else is Discounting by Sarah Petty and Erin Verbeck

My rating: 4 of 5 stars


Definitely worth a read for anyone with or who wants to start a small business. (I'm looking at you, Sizzle and Sarah, and probably several more of you.)

The subtitle of my copy actually read, "Build a business that thrills your customers and still charge what you're worth."

"Boutique is a business model, not a gift shop" is their main tenet. By providing quality, service, and expertise, you don't have to compete on price.

The book includes stories of actual boutique businesses of all sorts: a pilates instructor, plumber, and baker who sells cookies to name a few. It also includes stories of where some people went wrong with their businesses. The main thing is that it illustrates that the boutique business model can be applied to most any small business.

The book covers branding, products/services/customer experience, price, marketing and selling. Each chapter has action steps to help you navigate.

The tone is conversational and easy to read. Even if, and possibly especially if, it sounds crazy to you, give it a read to see what's possible. Then see what you can apply to your business. They've got lots of suggestions.

(Yes, by their standards, I'm doing it all wrong. But I've got my eyes open to ways to grow and evolve. I am a sponge.)


Two years ago on TTaT: Gettin' My Groove On... (vol. xviii)